The number of times the specified keyword occurs in the web page is referred to as keyword density. But keep in mind that keywords shouldn't be overused; they should only occur in strategic areas.
Why Keyword Density is important for Traffic and SEOThe number of times the specified keyword occurs in the web page is referred to as keyword density. But keep in mind that keywords shouldn't be overused; they should only occur in strategic areas.
Your site will most likely be rejected as an artificial or spam site if you repeat your keywords with every other word on every line.
The keyword density of a web page is always expressed as a percentage of the total word content.
Let's say your webpage has 100 words (not including the HMTL code required to create the page) and you utilise a specific term five times in the content. On that page, the keyword density is calculated by dividing the total number of keywords by the total number of words on the page. As a result, 5 divided by 100 equals .05. Because keyword density is expressed as a percentage of the total number of words on a page, multiply the above by 100, or 0.05 x 100 = 5%.
To be noticed by search engines, the accepted standard for keyword density is between 3% and 5%, and you should never exceed it.
Keep in mind that this rule applies to each and every page on your website. It also applies to a group of keywords related to a particular product or service, rather than just one keyword. The keyword density should be between 3% and 5% at all times.
To assess the density, follow these simple steps:
- Copy and paste text from a single web page into a word-processing tool such as Word or Word Perfect.
- Select 'Select All' from the 'Edit' menu. Now pick 'Word Count' from the 'Tools' menu. Make a count of how many words are on the page.
- On the 'Edit' menu, select the 'Find' function. To find a keyword, go to the 'Replace' tab and type it in. To avoid changing the text,'replace' the word with the same word.
- When you've finished using the replace feature, the system will give you a count of how many words you've replaced. This indicates how many times you used the keyword on that page.
- The keyword density may now be calculated using the overall word count for the page and the total number of keywords.